Tiendamia Announces Minority Investment by Cartesian Capital to Fuel Growth


MIAMI–(BUSINESS WIRE)– (“Tiendamia” or the “Company”), a rapidly growing cross-border e-commerce platform and technical transportation company that facilitates sales of leading global brands to customers in Latin America and other rapidly developing markets, announced today that it has received an investment from global private equity firm Cartesian Capital Group (“Cartesian”) to accelerate the company’s expansion into Latin America and the rest of the world.

Tiendamia solves the challenges of cross-border e-commerce with proprietary technology that allows customers in Latin America to shop seamlessly from leading global retailers, including Amazon and eBay. The company has developed a state-of-the-art virtual e-commerce catalog of over a billion products, primarily from US retailers, which are generally unavailable or prohibitively expensive to import into some of the world’s most popular e-commerce markets. most dynamic in the world.

The company’s proprietary catalog technology enables it to showcase and deliver its retailers’ product portfolio seamlessly and without any scalability issues, with local currency pricing including freight and duty. Tiendamia offers a one-cart solution that allows customers to purchase from multiple vendors and consolidate all orders into one package (or separate them into multiple orders if necessary) to take advantage of lower shipping and customs fees. . The company’s platform, with its own fulfillment, logistics and international payments services, enables hundreds of brands to reach customers around the world, providing a safer and faster way to make cross-border sales. Tiendamia is based in Miami and provides these solutions to customers in Argentina, Brazil, Costa Rica, Ecuador, Peru and Uruguay and, with investment from Cartesian, plans to expand into the Middle East and Africa.

Cartesian’s investment and proven expertise facilitating the global expansion of its portfolio companies will be used to fuel Tiendamia’s profitable growth in its existing markets, develop new verticals and accelerate its global expansion. In addition, Beth Michelson and Francisco Muniz Barreto, Senior Managing Director and Regional Managing Director for Latin America of Cartesian, respectively, have been appointed to Tiendamia’s Board of Directors.

“Tiendamia’s access to Cartesian’s global network and capital is transformative for Tiendamia. This will allow us to consolidate and expand our already profitable operations in key Latin American markets and rapidly expand to new markets in South America and the rest of the world,” said Juan Pablo Pereira, CEO of the society.

Beth Michelson added: “We are pleased to partner with the management team, founders and shareholders of Tiendamia to solve the cross-border fulfillment conundrum faced by developed market e-commerce merchants when looking to expand their offerings. outside their national borders. We see a huge unmet opportunity for cross-border e-commerce in developing markets and specifically in Latin America, the fastest growing region for e-commerce in the world.

Stifel acted as exclusive financial advisor to Tiendamia for the transaction. PAG Law acted as legal advisor to Tiendamia in connection with the transaction. Greenberg Traurig, LLP acted as legal counsel to Cartesian in connection with the transaction.

About Tiendamia is an online cross-border marketplace and transportation technology company based in Miami, Florida. It currently operates in six countries: Argentina, Brazil, Costa Rica, Ecuador, Peru and Uruguay. The platform provides access to over a billion new and original products from top US brands, including Amazon, Walmart and eBay. Its service is characterized by the ease of purchase and the advantage of not needing a remailer. Buying through Tiendamia is an easy, fast and secure way to buy products in the United States, as consumers can find the entire Amazon, Walmart and eBay catalog in one place. Its more than 1,000,000 orders and more than 500,000 satisfied customers have consolidated this platform as one of the most relevant in Latin America in terms of the e-commerce landscape. To learn more about Tiendamia, please visit

About Cartesian

Cartesian Capital Group, LLC is a leading global private equity firm with a demonstrated ability to grow businesses internationally. Having managed over $3 billion in capital commitments, the Cartesian team has helped build 60 companies operating in 40 different countries. For more information, please see

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