Created by co-founders Ian Hecox and Anthony Padilla, comedy brand Smosh launched its YouTube channel in the fall of 2005.
The brand will grow from there, taking on a number of projects and structures.
Smosh describes themselves as “a tight-knit group of comedians from all walks of life and comedic backgrounds who love to make each other – and their incredible fan base – laugh every day.”
Today, Smosh takes the form of a collective comedy team making videos for the brand’s channels. The brand shares more than 46 million subscribers across all channels.
Earlier in March, Smosh relaunched its Spanish-language channel, “El Smosh.” The channel now hopes to update the channel with dubs of recent Smosh videos.
“The relaunch of El Smosh has been in the works for a long time,” Smosh co-founder Ian Hecox said in a chat with AL DÍA.
The channel ‘El Smosh’ dubs the videos of the brand’s channels in Spanish. The channel uses voice actors such as actor Daniel Curao.
“We never intended to leave the channel without content in the first place,” Hecox continued, “but life happens, COVID happens, and you blink and suddenly two years have passed without posting I’m relieved he’s back and the voice acting is excellent.
“El Smosh” works in collaboration with Argentinian studios Luis Enrique to employ dubbing artists and produce the content in Spanish.
The team had been looking for a new voice partner for some time before finding Luis Enrique Studios.
“We came into contact with Luis Enrique Studios by pure chance and luck,” said Hecox. “We are thrilled with our partnership and are already working together on new ways to make El Smosh unique.”
The channel will now conduct regularly scheduled videos every Monday and every other Wednesday. The focus will be on scripted and voiced content.
“El Smosh” picks up where the channel left off in April 2020. The channel started in 2012 when Smosh noticed a demand for their Spanish language content.
“Amateurs were already dubbing our videos and getting thousands of views, so we thought if we could do it ourselves in a professional, high-quality way, we could reach even more people who might enjoy our comedy,” Hecox said.
By bringing more quality voice work to their Spanish-language videos, the relaunch of “El Smosh” shows the band’s care to the community, not just the fans.
Hecox hopes the quality of the voice work shows and puts more emphasis on their voice actors.
” To show that [this] kind of quality is possible outside of traditional TV and film is really exciting, and I hope our actors can use our channel to propel their careers further,” Hecox said.
Mythical Entertainment, Smosh’s parent company, hopes to underscore both companies’ larger goal of engaging with Spanish-speaking fans around the world.
According to Mythical Entertainment CEO Daniel Tibbets, most “El Smosh” viewers are in Mexico, Chile, Peru, Argentina and Spain.
The channel update also reinforces the YouTube platform as a welcoming and optimal platform for Spanish-speaking viewers and content creators.
“As more Spanish-language content is uploaded to sites like Youtube, more Spanish-speaking communities will see YouTube as a place to consume content made just for them. And it’s beneficial for all Spanish-speaking creators on the platform,” Hecox said.