Since 2018, Chile’s capital, Santiago, has led the world in reggaetón streams on Spotify. And in 2019, it inspired us to call it the “reggaeton streaming capital.” Fast forward to 2022, and Santiago is still on top.
Recently, however, there has been a big difference: while reggaetón was historically produced outside of Chile, there is now a wave of local Chilean artists who are gaining prominence within its borders and beyond. .
“Since we launched the chilean reggaeton playlist in 2019, we saw that Chile was a market with a lot of potential for the development of an urban scene. With so many millions of fans of the genre, it makes sense that a new scene of young artists is growing,” Rodrigo DeconoSpotify’s music editorial manager for the Southern Cone of South America, said For registration. “Today we see that the talent was still there – Spotify just needed to support it. Above all, the Chilean public itself had to accept them, just like it did with the artists from Puerto Rico, Colombia and the rest of Latin America.
The data confirms this. Nearly 40% of Chile’s musical Top 50 is made up of local artists. As a result, the total number of streams on Spotify’s Reggaetón Chileno playlist has increased by 2,600% over the past year.
What characterizes the Chilean urban genre is that it depicts the realities and struggles that artists face in their lives. Spotify has helped these artists bring their music to a wider audience, not only to domestic fans, but also to listeners in Mexico, Argentina, and the United States who also love the Chilean sound.