German footballer and 2014 World Cup hero Mario Gotze is now a proud member of the crypto community. The World Cup winner announced it in a way that has become characteristic of superstars by changing his Twitter profile picture to a Smolverse TVN.
He also went ahead to use his Ethereum service name (ENS) as his Twitter account, thus joining Budweiser, Alexis Ohanian, and others who have.
Take small steps in the crypto space pic.twitter.com/UkRRtDthTf
– mariogotze.eth (@MarioGoetze) January 5, 2022
The highlight of Gotze’s footballing career was scoring the winning goal against Argentina in the 2014 World Cup final. At the age of 22 then Gotze became a national hero. But his footballing career hasn’t been a great joy since then, with injuries and criticism at various stages.
Mario Gotze’s purchase of an NFT also marks the continued entry of celebrities into the crypto space. It has become more and more common in recent times. While there are multiple reasons to enter, diversifying the portfolio and adding another source of income seem to be the main reasons celebrities are entering crypto.
The rise of crypto adoption in sports
Recently, Spanish football legend and other World Cup scorer Andres Iniesta was warned by Spanish regulators after he promoted Binance with a tweet without revealing that it was a paid promotion.
But beyond advertising on crypto exchanges, sports stars are also launching their crypto products. Recently, Argentine superstar and arguably the greatest footballer of all time, Lionel Messi, launched his NFT collection. It was after accepting receive part of his salary as a fan tokens from Paris Saint Germain (PSG).
Just as footballers get involved in crypto and NFT, so do other sports stars. The NBA’s all-time top three-point scorer, Steph curry bought a Bored Ape Yacht Club NFT and launched their NFT sneakers. NFL quarterback legend Tom Brady owns an NFT collection and recently launched his own NFT platform.
Last year Brady expressed his desire to earn in bitcoin. It’s not just athletes who get involved in the crypto space. Even institutions such as leagues and clubs, get in on the action.
Last year, NFT sports platform Sorare struck a deal with La Liga and Bundesliga. In America, Crypto firms bought naming rights to several iconic arenas, and football clubs also release fan tokens.
Adoption in the sports scene also continues into the New Year. The 2022 Australian Open slated for later this month will be the first Grand Slam in incorporate NFTs. All of this shows how mainstream NFTs and crypto have become over the years.